My Take on Cyber Monday
My former college roommate and interactive marketing pro Kareem Ahmed posed an open question on his blog today on participation in Cyber Monday. Here’s my comment to Kareem’s post:
I lump Cyber Monday in with lack Friday as two “events” that go against the grain of what the holiday season is meant to be. I’ve had a great debate with family members this season.
Last year, we all traveled to Florida to spend a final Christmas with our grandma. With some out-of-work family, the general state of our checking accounts and the need to travel or ship gifts, we chose a sort of Secret Santa approach, only buying one gift. The result? The holiday was less commercial and much more focused on bringing family together and cherishing some long-honored food traditions.
I don’t have as much of a problem with Cyber Monday as I do Black Friday. Cyber Monday comes after the extended holiday passes, giving Thanksgiving its due process. Both are also days in which large retailers can leverage their bulk to further out-duel small businesses.
